“The alcohol sales have been less than expected, and there are a number of reasons,” said Norma Moss, an enrolled member of the tribe who served for 10 years on the Tribal Casino Gaming board and recently took on the role of assistant general manager of resort operations. See also: Casino impact on ABC sales not a windfall yet Rolling out in a harsh environment The sale of alcohol has provided a quick revenue boost and evened the playing field, but it hasn’t brought in as much money as the management predicted.
The casino’s management estimates that guests who consume alcohol have contributed $5 to $10 million in gaming revenue during the same period. So far this year Harrah’s Cherokee has recorded $1.3 million in alcohol sales, serving nearly 200,000 drinks to around 15 percent of its guests. I think it’s part of the environment because it helps people relax,” said Nifong, who is from Winston-Salem. To Jessica Nifong, 23, a tourist who stopped in to the casino while visiting Cherokee last week, alcohol is indeed necessary. “It has not created the problems that were anticipated by some tribal members,” Londo said. Londo also said the fears of alcohol opponents haven’t come to fruition. As police shooting victim Jason Harley Kloepfer’s sprawling federal lawsuit makes its way…
